The Ferrari Luce, the brand’s first all-electric sedan, has secured an impressive response in China, with all initial units reportedly accounted for. While some reports suggested the entire allocation of 88 cars had sold out, confirmation from multiple Ferrari dealerships revealed that orders are still open, provided buyers pay a substantial deposit upfront.
Dealerships in China require deposits ranging from 400,000 to 500,000 yuan to reserve a spot in the initial production batch. These deposits are non-refundable once contracts are signed, with additional payments due when production starts and upon delivery. The first deliveries are scheduled to begin in the third quarter of next year, prioritizing customers who order earliest. However, test drives remain unavailable at this stage, as only one demonstration vehicle is currently touring Asia.
Ferrari’s Luce EV has provoked significant controversy since its reveal. As the company’s first regular production sedan and the inaugural project led by former Apple designer Jony Ive, the car’s understated styling and electric powertrain faced criticism for deviating from Ferrari’s traditional aesthetic and prestige. This backlash impacted Ferrari’s stock and precipitated a shake-up in leadership, including the departure of the chief marketing officer shortly after the launch.
The ongoing demand in China underscores the market’s importance for Ferrari, even as opinions on the Luce’s design remain mixed. The company’s limited production run reflects the exclusivity typical of Ferrari releases, though dealers confirm potential for further sales beyond the initial batch. Enthusiasts and critics alike watch closely as Ferrari navigates its electric future in its largest global market.