Chinese electric vehicle manufacturer Leapmotor has officially entered the North American market by launching its B10 EREV SUV in Mexico. The brand’s arrival is facilitated through its majority stakeholder Stellantis, which owns 51% of Leapmotor and already holds an established dealership network in Mexico.
The Leapmotor B10 EREV SUV features an 18.8 kWh battery paired with a 1.5-liter range-extending engine, balancing electric driving with extended range capability. The model’s base price is set at $32,895, positioning it as an accessible SUV option tailored for the Mexican market. Prior to hitting the markets, the vehicle underwent over a year of rigorous validation and testing at Stellantis’ engineering center in Mexico to ensure compliance with local road conditions, climate considerations, and regulatory standards.
While Leapmotor has seen strong success in China and selected international markets including Europe, this Mexican launch marks the company’s first foray into North America. Unlike some competitors who have pursued direct entry into the United States, Leapmotor’s partnership with Stellantis makes Mexico a practical and strategic starting point given Stellantis’ regional presence.
This move places Leapmotor alongside other major EV players already operating in Mexico, such as BYD, the world’s leading electric vehicle manufacturer, which has also secured a foothold in the country. By leveraging Stellantis’ local infrastructure and resources, Leapmotor aims to establish brand recognition and build market share in a growing electric mobility landscape.
Leapmotor’s launch in Mexico highlights the evolving dynamics of EV expansion in North America, where alliances between established global automakers and emerging Chinese EV brands are shaping new opportunities. This collaboration not only accelerates Leapmotor’s market introduction but may also influence future considerations for EV availability across the broader region.