Ford is preparing to enter the electric truck market with a new midsize pickup expected to arrive in 2027, targeting a starting price near $30,000. This move follows the company’s recent reorganization of its electric vehicle strategy, focusing on smaller, more affordable options after its prior electric truck failed to meet sales expectations. While many details remain under wraps, this vehicle is set to play a key role in Ford’s next-generation product lineup and its efforts to lower EV costs.
The planned price point marks a significant shift from Ford’s earlier electric truck models, which carried a steep premium compared to traditional gas-powered pickups. For comparison, a full-size gas-powered Ford F-150 began around $38,000 in 2025, while its discontinued electric version started in the mid-$50,000 range. An electric pickup priced near $30,000 would bring EV pricing closer to that of the similarly sized gas-powered Ford Maverick, addressing one of the biggest hurdles in EV adoption: affordability.
Ford has revealed that the new truck’s interior will provide more passenger room than a Toyota RAV4, despite its compact exterior. Storage options will include both a traditional truck bed and a front trunk, known as a “frunk,” offering practical cargo space. Additionally, Ford expects the truck’s acceleration to rival that of a Mustang EcoBoost, blending performance with utility. The automaker also projects that ownership costs over five years will be lower than those of a three-year-old used Tesla Model Y, emphasizing cost-efficiency.
The vehicle is built on Ford’s Universal EV Platform, a new engineering approach designed to simplify manufacturing and reduce costs. This platform adopts an “assembly tree” system rather than the traditional moving assembly line, allowing Ford to build front, rear, and structural battery modules separately before integrating them. This flexible construction method is expected to support multiple EV models beyond this new pickup.
Although the truck’s official name and detailed range estimates have not yet been disclosed, Ford has already begun testing prototypes disguised in camouflage. The company’s push to produce a competitively priced electric pickup reflects broader industry trends to make EVs accessible to mainstream buyers while maintaining performance that matches or exceeds conventional vehicles.